The Benefits of an Online Video

We’ve stumbled upon some interesting facts we thought you’d like to know: Online video is now the fastest growing type of online advertising (Frost & Sullivan). Using video on website landing pages increases conversion rates by 80%! (Eyeview Digital). Your chance of getting on page 1 of Google increases a whopping 53 times using video (Forrester Research). Video gives more than standalone text and images ever could, engaging viewers instantly and drawing an emotional connection. Video provides a strong call to action, and is proven to increase brand awareness and product sales. Businesses often see great success with online promotional videos, as that’s what people want. People love watching video, and it’s fast becoming the preferred method of sharing information online. There are many elements that can be included in an online video: interviews with customers or staff profiles of staff featuring products or services business news or announcements for the New Year highlighting completive advantages or special facilities on-screen text & titles still photos animation (e.g. cartoon or 3D) graphs &...