The Benefits of an Online Video
We’ve stumbled upon some interesting facts we thought you’d like to know:
- Online video is now the fastest growing type of online advertising (Frost & Sullivan).
- Using video on website landing pages increases conversion rates by 80%! (Eyeview Digital).
- Your chance of getting on page 1 of Google increases a whopping 53 times using video (Forrester Research).
Video gives more than standalone text and images ever could, engaging viewers instantly and drawing an emotional connection. Video provides a strong call to action, and is proven to increase brand awareness and product sales.
Businesses often see great success with online promotional videos, as that’s what people want. People love watching video, and it’s fast becoming the preferred method of sharing information online.
There are many elements that can be included in an online video:
- interviews with customers or staff
- profiles of staff
- featuring products or services
- business news or announcements for the New Year
- highlighting completive advantages or special facilities
- on-screen text & titles
- still photos
- animation (e.g. cartoon or 3D)
- graphs & motion graphics
- voiceover or narration
Depending upon the size and complexity of your video, production and editing costs typically range from anywhere between $500 to $20,000.
Big Egg Media specialise in filming and producing videos for corporate & medical training, safety training & induction, live events & presentations, and general product or service promotion.
Please leave a comment below if you have any questions, or contact me to see how we can assist your business with online video. Thanks for reading!
–Edwin
